The boxes feature custom inserts positioning every cookie at a 45 degree angle for the perfect reveal. On the reverse side of each bag, Truffl included a full story about each cookie as well as a QR code to join Last Crumb’s mailing list for future drops.Įach set of cookies arrives in custom rigid boxes that create a ‘wow’ moment when opened. Otherwise, why not simply visit your neighborhood bakery?Įach cookie is individually packaged in matte coated bags, featuring Last Crumb’s signature cookie names, such as “50 Cent” for its Birthday Cake Cookie, in addition to a unique serial number reflecting the batch of cookies in which it was baked. They built a memorable brand personality for Last Crumb that blends the ethos of the culinary world’s rebel-chef-storyteller, Anthony Bourdain, together with the braggadocio of The Most Interesting Man in the World.Īnd they identified and targeted several customer personas including luxury shoppers seeking high end status symbols, millennial scenesters desiring memorable social media share-worthy experiences, corporate gift-givers wanting an alternative to the typical wine and cheese baskets, and foodies who seek out only the best in every bite.Īs a luxury direct-to-consumer company, a memorable packaging experience is essential to Last Crumb’s success. These themes of rebelliousness, and of mastery, were the foundation for all aspects of the Last Crumb brand strategy as Truffl endeavored to elicit feelings of momentousness, humor, and elevation at each stage of the customer experience. It’s a war cry to individuals to lace up their boots, get their asses out the door and chase down their dreams with reckless abandonment, while never forgetting to make a bit of time, every once in a while, to kick back, smile, and enjoy a damn delicious and wildly handsome cookie. It is a delicious sugary challenge of sorts for folks to take life more seriously and themselves less so. In her review, she called the high-quality cookies "decadent, rich, sweet, fragrant, and an experience for the senses." Walsh also revealed the cookies come with "slightly crispy edges." These features combined help explain (well, at least begin to explain) how a dozen cookies could possibly total $160.Last Crumb is a Luxury Cookie Company offering Michelin-star quality cookies handmade in Los Angeles, packaged as luxury fashion items, and sold nationwide via limited-edition drops online.ĭeveloped by Truffl Branding Agency, Last Crumb’s brand stands for never accepting average in life. Additionally, the container is quite large, and the 12 uniquely flavored cookies are sizable as well. When Elite Daily's Lara Walsh tested the cookies, she described the box as "big and sturdy." On TikTok, Crystal says the black box actually comes with instructions. The answer comes down to multiple factors, the first being the quality of the packaging itself. This leaves one to wonder why these cookies cost so much in the first place. After trying them herself, the TikTok star admitted the expensive cookies are worth the price. In a viral TikTok video, asked one simple question: "Would you spend $160 on cookies?" An overwhelming amount of commenters stated they wouldn't, but some users did admit the cookies looked good. At $160 a box, Last Crumb cookies have certainly garnered attention.
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